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Tuesday, April 9, 2013

MS MR feel sense of hopelessness in "Hurricane"

MS MR is the sort of Internet-age pop project that begs to be blogged about, and we've always loved the way MS MR manage to evoke a sense of looming weirdness in their music through MS Lizzy Plapinger's saccharine-sweet vocals and MR Max Hershenow's haunted production, their songs tend to sound like they're seeing something you're not that's lurking just beneath the surface. The shadowy NYC duo knocked weird out of the park in new video for their breakout single, "Hurricane," that manages to pretty accurately capture this vibe – it's a David Lynchian tale of a small town full of strange bodies and it's a fantastic but glittery nightmare video.
While fellow New York indie pop duo Cults looks to the 60s for inspiration, upstarts MS MR have firmly planted themselves in the heart of 90s chick pop. MS MR describe themselves as "Tumblr Glitch Pop, Soul Fuzz, Electroshock," and so it is fitting that its music video is a mesmerizing, thought provoking collage of the coolest kids and pics on Tumblr. The combination of the melancholy, spaced-out sound and the flickering Tumblr images creates an almost sad and bittersweet image of the online world in which we live. "Welcome to the inner workings of my mind," the lyrics enhance the idea of the online self and the seductiveness of sites.
"Hurricane" is their best release yet. Lyrically, it feels beset by a sense of hopelessness, but sounds as though it should soundtrack a heroine turning triumphantly on a heel as the credits roll. There is something vintage about MS MR's new track "Hurricane." The uncomplicated beat and the sweet, clear female voice take you back to a simpler time, but in all its blogging, tweeting glory, it's also so 2012. It's a great track with a really sweet, catchy chorus, which still manages to create quite an intriguing and nostalgic feel. Take a bit of Lana del Ray, Florence and the Machine and Kavinsky, rewind to 1996 and you're getting there.
With "Hurricane," electro pop duo want to invite you to a world where your body and the surrounding world manifests your perversions and anxieties into surreal excretions, bodily corruptions, and occasionally a gym pal. Sound good? Candy Bar Creep Show is out now. The clip is everything weird and abstract and beautiful, in which Plapinger's got bright blue skin, Hershenow's neck exudes smoke, a kid works out next to a silver alien, a cheerleader melts like ice cream, someone's boyfriend's mouth exudes slime. It undeniably conjures up images that feel like an extension of their album art Candy Bar Creep Show. Simultaneously dark and twisty and rejuvenating, welcome to the inner workings of MS MR's mind.

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