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Tuesday, April 23, 2013

David Guetta, Ne-Yo and Akon are "Play Hard"

After multiple previews, David Guetta finally unleashed the official visuals for his old co-horts Akon and Ne-Yo-assisted new dance track, "Play Hard," the third single from the re-release of 45-year-old French DJ and record producer's fifth studio album, "Nothing but the Beat 2.0," out now on iTunes. The wacky and tacky video, on the other hand, alternates between inexplicable weirdness and poking fun at racial stereotypes — once some people might find offensive!
The chorus melody of the song, "Play Hard," for a soon to be summer club classic is all about working and playing hard, heavily incorporates the classic sample from Alice Deejay and DJ Jurgen's 1999 Eurodance hit "Better Off Alone." The iconic beat track's message is simple: First you work hard, then you play hard, and after that you start all over again - it's the circle of life!
With an arsenal of cataloged wildin out, club tunes it should come as no surprise that French producer has opted to "Play Hard" on his latest fresh dance tune. Joining Guetta on his electro-heavy jam are hitmakers - American R&B singer-songwriter Ne-Yo and American-Senegalese singer/rapper Akon, who both provide the vocal backing for the record, which also takes advantage of a few audio techniques. Both artists also previously collaborated with Guetta on tracks from his "One Love" album - Ne-Yo on "Choose" and Akon on "Sexy Chick." Guetta also produced Akon's 2010 single "Angel."
Pop and Latin American culture meet in Guetta's latest visual ride. The French DJ/producer gets a taste of life in Mexico as he takes a trip down south with Ne-Yo and Akon. The fun-filled clip includes from rodeo's to Ne-Yo eating pancakes to Guetta getting his body inked before hitting a classic rodeo show. Instead of bull riding, the three international stars round up to judge a good old dance competition. The clip has just about everything going on in it. However, the barrage of attention-grabbing visuals won't distract you from the infectious beat, which is really all that matters.

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