Toby Keith, who earlier this year won the Country Music Association video of the year award, has released a black and white video to his latest single, "Hope On The Rocks," the second single and tile track from Oklahoma country music star's latest sixteenth studio album, which is a loud and sudsy collection of songs about beer, barrooms, heartbreak and beer. Much like a Saturday night out at your favorite watering hole, it's rowdy and fun, but difficult to remember the next morning.
Lyrically, "Hope on the Rocks," is a song about a town full of battered and almost broken spirits looking to recover at a neighborhood bar, shines on the album. It evolved during a visit to Keith's hunting and fishing ranch in southern Oklahoma in the fall of 2011. The track isn't just another drinking song, but it's about the solace people find in their local bar and tells the story of several people who are down on their luck. The story is told from the bartender's perspective. The ballad is reserved and poignant - two things that aren't repeated until late on the album. If you like good, old-fashioned sad country songs, you'll love this.
The 51-year-old is clearly no stranger to the bar scene, with country hits like "I Love This Bar," "Beers Ago" and "I Like Girls That Drink Beer." However, he's taken a different shot for his latest video, revolves around Keith portraying a compassionate bartender. "We're trying to make it as moody as possible. As dark and deep as possible. And all the characters are here," he told CMT. Directed by Keith's longtime collaborator Michael Salomon, and Keith plays the song's bartender protagonist and ably shepherds his flock of lost souls through life's low moments in their latest work.
As a bartender, Keith keeping his eye on patrons who have fallen on hard times and find solace in a glass and on the dancefloor, as each comes into the bar with some pretty serious problems weighing on their minds about their glory days on the baseball field, mourn losses in their lives and try to start over. As the video progresses, Keith tries to make their lives better for the night as he asks a woman to dance, he gives the drunk man coffee, and he gives the homeless woman food to eat. His kindness is able to bring them together, helping them find hope amongst their drinks on the rocks and brought joy into the lives of those who were sad.
Lyrically, "Hope on the Rocks," is a song about a town full of battered and almost broken spirits looking to recover at a neighborhood bar, shines on the album. It evolved during a visit to Keith's hunting and fishing ranch in southern Oklahoma in the fall of 2011. The track isn't just another drinking song, but it's about the solace people find in their local bar and tells the story of several people who are down on their luck. The story is told from the bartender's perspective. The ballad is reserved and poignant - two things that aren't repeated until late on the album. If you like good, old-fashioned sad country songs, you'll love this.
The 51-year-old is clearly no stranger to the bar scene, with country hits like "I Love This Bar," "Beers Ago" and "I Like Girls That Drink Beer." However, he's taken a different shot for his latest video, revolves around Keith portraying a compassionate bartender. "We're trying to make it as moody as possible. As dark and deep as possible. And all the characters are here," he told CMT. Directed by Keith's longtime collaborator Michael Salomon, and Keith plays the song's bartender protagonist and ably shepherds his flock of lost souls through life's low moments in their latest work.
As a bartender, Keith keeping his eye on patrons who have fallen on hard times and find solace in a glass and on the dancefloor, as each comes into the bar with some pretty serious problems weighing on their minds about their glory days on the baseball field, mourn losses in their lives and try to start over. As the video progresses, Keith tries to make their lives better for the night as he asks a woman to dance, he gives the drunk man coffee, and he gives the homeless woman food to eat. His kindness is able to bring them together, helping them find hope amongst their drinks on the rocks and brought joy into the lives of those who were sad.
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