Following her performance at London's O2 Arena this past weekend for the Jingle Bell Ball, and overlooks the recent Twitter slander, Rita Ora hasn't it let slow up her pace with the release of her new sci-fi-inspired promo in visual-form for her fierce song, "Radioactive," third US single, and fourth overall from her debut album, "ORA," to be released in the US in early 2013. Well that's one way to draw attention away from her personal life.
Despite having notched up three consecutive UK No.1's, the 22-year-old Roc Nation star shows no signs of slowing with the push for her debut LP "ORA." While Ora is yet to confirm or deny the accusations, the singer recently said she understands the interest in her personal life as it comes with the job. "If you want to do my job, you have to suck it up, because it goes hand-in-hand with what you're doing. At the end of the day, the media are helping you - they're what you need," the songstress explained.
The record title represents more than just the singer's last name, as it also means "time" in her country of birth, Kosovo, and it took Ora a long time to get the LP completed. "The name of the album made sense because it's taken two and a half years to record," she said. Like Guetta-style dancefloor mode, the upbeat tempo of the track "Radioactive," is matched with an equally fetching promo, which sees the blonde Brit heads to different galaxies and turns into a robotic femme fatale and dwells in a futuristic wasteland surrounded by people in gas masks.
Ora goes "Radioactive" and shows off an array of colorful and eye-catching costumes throughout and even has her face attached to a robotic headpiece during one scene. She's unfazed by the harsh conditions though, as she sings about unity in the Syndrome-directed outer-space themed clip. The intense animation and graphics give a 3D feel as the British pop star takes you into her world of mind-blowing robotics and futuristic fashions. So put your palms to the sky and rock with Ora.
Despite having notched up three consecutive UK No.1's, the 22-year-old Roc Nation star shows no signs of slowing with the push for her debut LP "ORA." While Ora is yet to confirm or deny the accusations, the singer recently said she understands the interest in her personal life as it comes with the job. "If you want to do my job, you have to suck it up, because it goes hand-in-hand with what you're doing. At the end of the day, the media are helping you - they're what you need," the songstress explained.
The record title represents more than just the singer's last name, as it also means "time" in her country of birth, Kosovo, and it took Ora a long time to get the LP completed. "The name of the album made sense because it's taken two and a half years to record," she said. Like Guetta-style dancefloor mode, the upbeat tempo of the track "Radioactive," is matched with an equally fetching promo, which sees the blonde Brit heads to different galaxies and turns into a robotic femme fatale and dwells in a futuristic wasteland surrounded by people in gas masks.
Ora goes "Radioactive" and shows off an array of colorful and eye-catching costumes throughout and even has her face attached to a robotic headpiece during one scene. She's unfazed by the harsh conditions though, as she sings about unity in the Syndrome-directed outer-space themed clip. The intense animation and graphics give a 3D feel as the British pop star takes you into her world of mind-blowing robotics and futuristic fashions. So put your palms to the sky and rock with Ora.
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