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Wednesday, December 19, 2012

Maroon 5 Illuminates Us All Through "Daylight"

Maroon 5 have dropped the soul-shatteringly sweet video project for their third "Overexposed" single "Daylight," and it's a doozy and isn't your typical band music video, because Maroon 5 asked their fans to contribute to its making resulting in a powerful nearly 10-minute-long motivational supercut of fan-submitted footage. The album title itself is further evidence that on this underwhelming record, the band are aiming to be a band whose music will be inescapable.
Co-written by frontman Adam Levine and Swedish hitmaker Max Martin, "Daylight" is a bittersweet tale of a lover who, for some reason, has to creep away in the morning. The slow-building, rousing anthem is about the difficulties of growing up and moving on. This uplifting is watery and uninteresting, a pop song walled in by clichéd optimistic meanderings and finds Maroon 5 in their soft rock wheelhouse, and show off their newfound melodic prowess, Levine's vocals has a Coldplay inspiration in the end of the chorus.
Lyrically, it's a simple song, with Levine singing that since his relationship is about to end, he wants to savor the last night with his special someone. Levine never explains exactly why he has to leave, but we can infer that trouble has been brewing for some time. "Daylight" doesn't blow us away immediately, but its endearingly bittersweet lyrics and catchy "whoa-oh" chants make this a song that will probably get better with each repeated listen.
While the song sends the message that you don't want to leave someone's side at the break of dawn, the Jonas Akerlund directed clip for "Daylight," like the title suggests, seeks to illuminate us all through song coupled with personal footage from these random fans and contributors from around the globe. Nowhere in it does it feature Levine and his band mates, aside from the audio track, but all from fans who sharing their own struggles, what's important to them, and expressing things they're thankful for and also what they hate. Fans singing along to the track, are the stars of this crowd-sourced clip.

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