Known for her more fantasy-driven visuals, the Estonian pop singer Kerli takes a different turn with a contemporary look for her latest up-tempo yet heartfelt song, “The Lucky Ones.” The inspirational dance jam will serve as the lead single from her upcoming sophomore studio album, "Utopia," dropping in 2013. The 25-year-old fashion forward songstress has said that her new album would celebrate life's light and dark sides.
Kerli's best known for combining pop, dance, elements of goth, and electronic music, and her latest track is no different, adding yet another irresistible song to her "Bubblegoth" genre. "The Lucky Ones" is an electropop song, and its synthesizer influenced production contains electronic dance and trance beats, and the song proved a fitting bridge for a truly visionary presence on the trendsetting side of pop. The song's lyrics were inspired by a friend of Kerli's miraculously finding the cure and overcoming his cancer and encourage people to be thankful for what they have in life.
"The message of the song is for us to never ever forget that we are the lucky ones. That fact that we get to sit here right now and be healthy. It's definitely the most meaning song I've ever written," Kerli said in a live chat back in September. "The Lucky Ones" takes a page out of Kerli's underground anthem "Zero Gravity" book, charging forward with pumping electro dance synths and trance-like beats. But while the high-octane vibe may be out of this world, Kerli's heartfelt lyrics and powerfully belts bring the song down to Earth.
It's a celebration of life, love and living in the moment. Accordingly, Kerli is acid, grunge, early 90's inspired in the moment more than ever in her new promo, which was directed by Ethan Chancer. The clip portrays the colorful singer in black and white with slow-motion close-ups of her face as she dancing and walking down the streets of Los Angeles, running her hand against a wall while singing the song, mixed with clips of speeding traffic that emphasize the hyper energy of the song. Apparently, Kerli wanted to give her fans something more gritty and real this time that hopefully inspires them the way they have inspired her.
Kerli's best known for combining pop, dance, elements of goth, and electronic music, and her latest track is no different, adding yet another irresistible song to her "Bubblegoth" genre. "The Lucky Ones" is an electropop song, and its synthesizer influenced production contains electronic dance and trance beats, and the song proved a fitting bridge for a truly visionary presence on the trendsetting side of pop. The song's lyrics were inspired by a friend of Kerli's miraculously finding the cure and overcoming his cancer and encourage people to be thankful for what they have in life.
"The message of the song is for us to never ever forget that we are the lucky ones. That fact that we get to sit here right now and be healthy. It's definitely the most meaning song I've ever written," Kerli said in a live chat back in September. "The Lucky Ones" takes a page out of Kerli's underground anthem "Zero Gravity" book, charging forward with pumping electro dance synths and trance-like beats. But while the high-octane vibe may be out of this world, Kerli's heartfelt lyrics and powerfully belts bring the song down to Earth.
It's a celebration of life, love and living in the moment. Accordingly, Kerli is acid, grunge, early 90's inspired in the moment more than ever in her new promo, which was directed by Ethan Chancer. The clip portrays the colorful singer in black and white with slow-motion close-ups of her face as she dancing and walking down the streets of Los Angeles, running her hand against a wall while singing the song, mixed with clips of speeding traffic that emphasize the hyper energy of the song. Apparently, Kerli wanted to give her fans something more gritty and real this time that hopefully inspires them the way they have inspired her.
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