Canadian pop rock band Hedley has premiered their official music video for new song "Invincible." Featuring hip hop artist P. Reign, "Invincible" is the first confirmed track from Hedley's upcoming untitled album that will be released later this year or early next year, and we can't wait to hear more from the guys.
Forming in Vancouver, naming themselves after the nearby community of Hedley, the four-piece rockers take their brand of melodic, celebratory rock and roll below the 49th parallel, with charismatic frontman Jacob Hoggard leading the tight-knit Vancouver-based group which also includes bassist Tom McDonald, guitarist Dave Rosin and drummer Chris Crippin. They have headed back into the studio to start working on the follow up to their hugely successful 2009 release "The Show Must Go," that refreshing mix of lighthearted candor and emotional honesty lies at the heart.
They may not be rocket surgeons, saving lives or saving the world, but Hedley is clearly making a contribution to the music scene. They continue to prove that mixing frivolity with thoughtfulness and showmanship with songcraft is the best formula for success. Hoggard says the blend of new sounds and honest lyrics with Hedley's trademark fun-loving attitude was crucial to the band's evolution. "Staying current has always been very important to us and growing with our fans as well," he says. "We don't want to alienate people with left-turns in our music, but we also don't want to stagnate. I need to challenge myself and change things up because I have the attention span of a goldfish."
In a very touchy side to band, the usual jokesters take on an inspirational video and hit the nail on the head. The video for "Invincible" is a video portraying emotional vignettes of everyday people in the midst of life's battles, such as a young outcast girl, concerned and lonely; a boxer dripping with sweat, tired, drained, defeated looking; a young man that looks like he's been on the losing end of a fight, face bruised and cut, standing with crutches; a gymnast with her shoulders hung low, her confidence shaken; and a domineering middle-aged man sits next to her with his hand on her upper leg. She looks terrified. Her body language and bruises tell us the unthinkable is happening.
Forming in Vancouver, naming themselves after the nearby community of Hedley, the four-piece rockers take their brand of melodic, celebratory rock and roll below the 49th parallel, with charismatic frontman Jacob Hoggard leading the tight-knit Vancouver-based group which also includes bassist Tom McDonald, guitarist Dave Rosin and drummer Chris Crippin. They have headed back into the studio to start working on the follow up to their hugely successful 2009 release "The Show Must Go," that refreshing mix of lighthearted candor and emotional honesty lies at the heart.
They may not be rocket surgeons, saving lives or saving the world, but Hedley is clearly making a contribution to the music scene. They continue to prove that mixing frivolity with thoughtfulness and showmanship with songcraft is the best formula for success. Hoggard says the blend of new sounds and honest lyrics with Hedley's trademark fun-loving attitude was crucial to the band's evolution. "Staying current has always been very important to us and growing with our fans as well," he says. "We don't want to alienate people with left-turns in our music, but we also don't want to stagnate. I need to challenge myself and change things up because I have the attention span of a goldfish."
In a very touchy side to band, the usual jokesters take on an inspirational video and hit the nail on the head. The video for "Invincible" is a video portraying emotional vignettes of everyday people in the midst of life's battles, such as a young outcast girl, concerned and lonely; a boxer dripping with sweat, tired, drained, defeated looking; a young man that looks like he's been on the losing end of a fight, face bruised and cut, standing with crutches; a gymnast with her shoulders hung low, her confidence shaken; and a domineering middle-aged man sits next to her with his hand on her upper leg. She looks terrified. Her body language and bruises tell us the unthinkable is happening.
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