Pixie Lott Premiered New Video For "Turn It Up"

The British Soulful, R&B-influenced pop vocalist Pixie Lott has released the music video for her latest single "Turn It Up," which is scheduled to be released on June 7. The Cutfather and Jonas Jeburg-produced track serves as the title track and and the fifth single released from her debut Platinum-selling hit debut album.
The uptempo song "Turn It Up" itself has had a make-over, taking a relatively simple, and very enjoyable ballad and synthed it up, as well as throwing a few other production tricks into the mix. It may lose the subtleties of the original, but delivers that "big" Summer sound that radio loves, and it's now officially the cheeriest song about breaking up and moving on known to man.
The 19-year-old songstress rocks a figure-hugging black mini dress which is embellished with cream tassles in her newly-premiered video, which was shot in Los Angeles on April 17, and premiered on May 6. The video is literal of the songs lyrics, it's fresh and fun just in time for summer. It features Lott walking the back streets of Los Angeles whilst singing, before cutting to several different scenes on rooftops of Lott singing and dancing during sunrise and sunset. The theme of the video depicts Lott attempting to reconcile with her former lover who refuses to answer her calls. Ultimately, the two end up back in each others arms.
It's been a more than a year since I first laid my ears on this English gal, despite kicking off her pop career with two No.1 singles, debut single "Mama Do" and follow-up single "Boys and Girls," consecutive efforts have peaked lower in the charts. Now she sets her eyes into releasing a fifth single, and title one, which turn it up for the people that say "We're moving on and we'll be okay." This new single proves that she is here to stay. And she's got a long and winding road ahead of her.