2013 ACM Top New Male Artist Brantley Gilbert is finally back with a prohibition-themed music video for his new diarrhetic single "Bottoms Up," the first single from his upcoming third album "Just as I am." The video can be outlined in two key elements: moonshine and beautiful women that shows the Georgia singer and his accomplices decked out in vintage duds as they prepare to party and, if need be, rumble with the law. "Bottoms Up" is not a hard Southern rocker in the vein of previous Gilbert hits but even with a slower tempo and lower-key vocal melody, the song still exhibits a gritty, dark-edged tone.
With "Bottoms Up," Gilbert is finally delivering all-new music to fans. But does it stack-up to the rocking mid-tempos fans have come to expect from the self-made 'rebel?' This will all depend on what one thinks about the current sounds and lyrical tropes in mainstream Country music. Quite simply, "Bottoms Up" is a youthful party song where I hear parts of what's popular in the mainstream mixed with a GnR-like guitar solo and Mat Kearney-like elements and pop/rock vocal and production techniques. So, what it all boils down to is whether you like the sound of what Gilbert did before or where he' apparently heading as he evolves into a mainstream Country star.
The clip begins with a bunch of submissive prohibition-era flapper girls. Their glittering dresses and perfectly coiffed hair contrast nicely and doing all the heavy lifting-loading up rugged wooden boxes full of illegal moonshine into Gilbert's vintage car, while he also attired in 1930s apparel and orders them around, flexing his back muscles and showing off his water pistols for the camera. Yes, what a gentleman. Then what ensues is the most self-absorbed five minutes one can witness this side of masturbating to oneself in a mirror.
A group of armed bodyguards then follow behind as they drive to their destination: a Gatsby-inspired party at a mansion in the middle of nowhere. Inside, though, the scene transforms into a modern-day shindig with Gilbert dressed in his leather jacket and sporting numerous rings and chains, and is surrounded by women who are literally fawning over him and he doesn't seem to mind one bit. Eventually, the short film cuts to the outside of the mansion, where it's once again shifted back in time. The sheriff starts to walk up to the home, which is blaring music, but you'll have to watch to see what happens in the end. Let's just say one thing: you don't want to mess with this country-rocker, whether it's modern-day or 1930.
With "Bottoms Up," Gilbert is finally delivering all-new music to fans. But does it stack-up to the rocking mid-tempos fans have come to expect from the self-made 'rebel?' This will all depend on what one thinks about the current sounds and lyrical tropes in mainstream Country music. Quite simply, "Bottoms Up" is a youthful party song where I hear parts of what's popular in the mainstream mixed with a GnR-like guitar solo and Mat Kearney-like elements and pop/rock vocal and production techniques. So, what it all boils down to is whether you like the sound of what Gilbert did before or where he' apparently heading as he evolves into a mainstream Country star.
The clip begins with a bunch of submissive prohibition-era flapper girls. Their glittering dresses and perfectly coiffed hair contrast nicely and doing all the heavy lifting-loading up rugged wooden boxes full of illegal moonshine into Gilbert's vintage car, while he also attired in 1930s apparel and orders them around, flexing his back muscles and showing off his water pistols for the camera. Yes, what a gentleman. Then what ensues is the most self-absorbed five minutes one can witness this side of masturbating to oneself in a mirror.
A group of armed bodyguards then follow behind as they drive to their destination: a Gatsby-inspired party at a mansion in the middle of nowhere. Inside, though, the scene transforms into a modern-day shindig with Gilbert dressed in his leather jacket and sporting numerous rings and chains, and is surrounded by women who are literally fawning over him and he doesn't seem to mind one bit. Eventually, the short film cuts to the outside of the mansion, where it's once again shifted back in time. The sheriff starts to walk up to the home, which is blaring music, but you'll have to watch to see what happens in the end. Let's just say one thing: you don't want to mess with this country-rocker, whether it's modern-day or 1930.
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