Love hits you like a car! Katy Perry gets hit by a car representing the force of love in the newly released abstract new video for her powerful ballad "Unconditionally," the fifth song from her latest fourth studio album, "Prism." Set in a Gatsby-esque party, Perry dons a gorgeous gold dress in a video that focuses on "beauty and glamour and gorgeous shots." There is not one whipped cream-shooting brassiere or bright blue wig in sight. Steering away from her usual colorful, campy and high-energy videos which produce laughs, Perry's latest seems to focus more on the track, while also being artistic.
Musically, the track is a power pop, rock, and electronic ballad, that contains elements of Christian and electronic dance music. Perry mentioned that "Unconditionally" is her favorite song from "Prism," and described the track as a song about unconditional love that could come in all forms, including those from relationships, from parent-to-child, and from sibling-to-sibling. Perry revealed to EW that the single was partially inspired by her romance with John Mayer, as well as her experience in Africa last year. "I went to Madagascar and did a UNICEF trip that changed my life and gave me this song. It's just a simple message about loving someone and accepting them and kind of driving at you don't have to be so self-conscious, you don't have to fear, because essentially, everybody has their stuff. Nobody comes stuff-free."
The Brent Bonacorso-directed video was filmed in October in London, and was partly inspired by a couple different movies, like "Dangerous Liaisons" and "Anna Karenina" with plenty of artistic imagery. The epic mini movie finds a vulnerable looking Perry swept up amidst a slew of dancers waltzing both in the snow and during a lavish party in a grandiose ballroom. But as she runs from the soiree, we see the singer get struck by a car while belting the ballad in a wintry wonderland setting. Perry told MTV at the EMAs that the poignant moment is "a metaphor to talk about when love finds you, it's kind of being like hit by a car."
She echoed that sentiment in a tweet shortly after its debut: "Yes, unconditional love sometimes feels like being hit by a car... Or being on fire... How does it feel to you?," the 29-year-old pop star tweeted about the video. Perry also told MTV that the concept for the video is a bit of a departure for her: "It doesn't have a complete narrative. I do that all the time; I usually have quite a big story line. This time I wanted to give a lot of gorgeous, beautiful looks, which I don't usually go for. But it's mostly just a beautiful video that is supposed to evoke this power of love." There's also an owl, a fire, and flying flowers. It's beautiful, bizarre, and tragic.
Musically, the track is a power pop, rock, and electronic ballad, that contains elements of Christian and electronic dance music. Perry mentioned that "Unconditionally" is her favorite song from "Prism," and described the track as a song about unconditional love that could come in all forms, including those from relationships, from parent-to-child, and from sibling-to-sibling. Perry revealed to EW that the single was partially inspired by her romance with John Mayer, as well as her experience in Africa last year. "I went to Madagascar and did a UNICEF trip that changed my life and gave me this song. It's just a simple message about loving someone and accepting them and kind of driving at you don't have to be so self-conscious, you don't have to fear, because essentially, everybody has their stuff. Nobody comes stuff-free."
The Brent Bonacorso-directed video was filmed in October in London, and was partly inspired by a couple different movies, like "Dangerous Liaisons" and "Anna Karenina" with plenty of artistic imagery. The epic mini movie finds a vulnerable looking Perry swept up amidst a slew of dancers waltzing both in the snow and during a lavish party in a grandiose ballroom. But as she runs from the soiree, we see the singer get struck by a car while belting the ballad in a wintry wonderland setting. Perry told MTV at the EMAs that the poignant moment is "a metaphor to talk about when love finds you, it's kind of being like hit by a car."
She echoed that sentiment in a tweet shortly after its debut: "Yes, unconditional love sometimes feels like being hit by a car... Or being on fire... How does it feel to you?," the 29-year-old pop star tweeted about the video. Perry also told MTV that the concept for the video is a bit of a departure for her: "It doesn't have a complete narrative. I do that all the time; I usually have quite a big story line. This time I wanted to give a lot of gorgeous, beautiful looks, which I don't usually go for. But it's mostly just a beautiful video that is supposed to evoke this power of love." There's also an owl, a fire, and flying flowers. It's beautiful, bizarre, and tragic.
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