Ellie Goulding debuts "How Long Will I Love You"

Back in September, Ellie Goulding asked "How Long Will I Love You" with a music video collecting snippets from the upcoming film "About Time," starring Rachel McAdams. That clip has since been disabled, but it's now been replaced with another video. Directed by filmmaker Roger Michell, the new visual for "How Long Will I Love You" serves a few purposes. It promotes Goulding's song, which is not only a bonus track on her deluxe "Halcyon Days," but also the official charity single for the BBC's "Children In Need," a campaign supporting disadvantaged youths in the U.K.
Speaking of her involvement, Goulding said: "I've grown up watching BBC Children in Need so it's fantastic that I'm doing this year's single! It is an emotional song, but in a really positive way, and I've been completely blown away with the positive reaction it's had already." The 26-year-old English indie pop starlet recorded this piano ballad for the Richard Curtis-directed British romantic comedy movie "About Time." The simple proclamation of undying love is a cover of Scottish band The Waterboys's track that originally appeared on their 1990 album, "Room to Roam." With emotional yet uplifting lyrics, the track is a great choice and well-suited to Goulding's soft, husky vocal style.
Filmed entirely on a Nokia Lumia 1020, the alternate new video is also a selection from Michell's forthcoming short film "Tom & Issy," and stars Goulding herself alongside actor Dylan Edwards. And, finally, the clip is also a shameless advertisement for the Nokia smartphone. These two-and-a-half-minutes offer a quick glimpse at the romantic relationship between Goulding and Edwards' characters, who are just two good-looking young people in love with each other and with their camera phone.
Look on as they message funny threads back and forth, the pair record highlights and filming a series of practical jokes from a daytime drive in the city with their Nokia Lumia 1020. Interspersed with the pranks are black and white shots of the pop star performing the track in a rooftop setting. Even though the video features a lot of laughs, the song is actually very emotional and soft, with some totally romantic lyrics! If Ariana Grande is the queen of '90s-inspired music videos, Goulding is unquestionably the queen of sweetly romantic ones, and this video also shows off her care free and fun side.