Jake Bugg going on the run in "Slumville Sunrise"

Jake Bugg has unveiled a music video for his the studio version of new bluesy track "Slumville Sunrise," which was recorded at Rick Rubin's Shangri La studio and will feature as the second single on British singer's new sophomore album named after the recording space, which is releasing today, and is a much more cohesive project. Additionally, Bugg says he's a far more proficient singer than when he recorded his debut. What a year it’s been for Bugg. At just 19 years of age, the Nottingham-born singer-songwriter has accomplished a hell of a lot.

Bugg demonstrates electric prowess on bluesy new tune, which opening with vigorous slamming chords, Bugg's vocal follows with "the wind keeps beating at my window, I haven't slept all night." Slipping into a fury of a chorus, Bugg sings, "Slumville sunrise, nobody cares or looks twice," to paint a vivid picture of a shanty town. The track has a real sense of enthusiasm about it and Bugg's ripping solo is fast and furious, leaving us to re-adjust to the whirlwind we've just heard. "This place is just not for me," chants Bugg, showcasing his desire to start afresh. "Slumville Sunrise" is an up-tempo number, eliciting the desire and lyrical talent of the young singer-songwriter.

The song thoroughly displays Bugg's quirky guitar skills. I got a chuckle at the video because of the green screen running in place. It was sort of haphazardly thrown together and made to look choppy. It really made this quirky song shine. "The video is basically a chase. A character, played by Jake, steals a ring from a jeweler and a pursuit begins, the chasing party increases in size and becomes more and more bizarre as the chase and song go on," director Shane Meadows explained to NME. What about that goofy tracksuit Bugg is sporting? "We wanted to pick the most awful tracksuit we could find - something he just wouldn't want to wear."

In Benny Hill style, Bugg acting for the first time and dressed in a shocking tracksuit, as he steals an engagement ring worth £20,000 from a jeweler's before going on the run through the city from the cops and a circus of others including granny, a plump woman in a leopard leotard, and an Elvis impersonator carrying what looks like a bag of onions. With traditional values and a Slumville wage, Bugg's character snatches a diamond ring from a ritzy shop to make his pregnant girlfriend his wife. When he arrives home and presents the ring to his girlfriend, she won't have it. Her inconsolable nature and their ongoing banter keeps the video fresh, humorous, and highly entertaining.