English art rock trio London Grammar have unveiled the video for "Strong," the latest cut lifted from the fast-rising youngsters' debut album, "If You Wait." One of the big success stories of 2013, the three piece Hannah Reid, Dot Major and Dan Rothman, have already experienced chart success with their pop anthem "Wasting My Young Years," and are set to eclipse that with "Strong." An epic, haunting ballad, the video is a cinematic experience, featuring a father caring for his child in adverse conditions, dressing up as a robot and covering himself in fireworks for her entertainment.
London Grammar hasn't been around long, but each of their singles has been better than the last, building on an expansive, wide-eyed brand of pop which evokes slow-moving images of young people falling in and out of love. The newest offering, "Strong" is such a dark and moody, down-tempo number. It continues on from their previous entry with its sonically powerful melodies and lyrics. London Grammar are like a cross between the xx's minimalism and Florence and the Machine's opera indebted style.
They can conjure emotions without hammering you over the head with them, on the autumnal "Strong", lead vocalist Reid showcase of her abilities with a timeless, tranquil quality that immediately silences everything around it, as she singing abstractly about some unspecified pain of being "wide-eyed and I'm so damn caught in the middle," plotting coordinates where romantic idealism and reality meet to disastrous results. The slowburn track has some shades of the xx especially in the guitar lines, but Reid's emotional vocal performance sounds more arresting than ever here, and it glides across the song's delicately layered canvas.
London Grammar hasn't been around long, but each of their singles has been better than the last, building on an expansive, wide-eyed brand of pop which evokes slow-moving images of young people falling in and out of love. The newest offering, "Strong" is such a dark and moody, down-tempo number. It continues on from their previous entry with its sonically powerful melodies and lyrics. London Grammar are like a cross between the xx's minimalism and Florence and the Machine's opera indebted style.
They can conjure emotions without hammering you over the head with them, on the autumnal "Strong", lead vocalist Reid showcase of her abilities with a timeless, tranquil quality that immediately silences everything around it, as she singing abstractly about some unspecified pain of being "wide-eyed and I'm so damn caught in the middle," plotting coordinates where romantic idealism and reality meet to disastrous results. The slowburn track has some shades of the xx especially in the guitar lines, but Reid's emotional vocal performance sounds more arresting than ever here, and it glides across the song's delicately layered canvas.
The emotionally stirring number is a moody, fairly downcast number with a powerful chorus, whilst the Sam Brown-directed video, equally as beautiful, featuring some absolutely amazing pyrotechnics and depict the endearing relationship between a father and his child putting on a unique fireworks show with a twist what looks like some kind of attack, is a strange affair that alternates between shots of the band wandering the streets of an apocalyptic-looking Los Angeles and a story with a rather bizarre ending. Watch a father's amazing act of love below.
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