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Tuesday, October 29, 2013

Chvrches get galactic in "The Mother We Share"

Scottish synthpop trio Chvrches turn despair into epic pop gems with an encapsulating video for their newest single, "The Mother We Share,"  the opening track from indie trio's new debut album, "The Bones of What You Believe." Formed in 2011, the indie trio from Glasgow, consists of lead vocals Lauren Mayberry, synthesizers Iain Cook and Martin Doherty. The trio pounded through their set like Olympic sprinters in sight of the finishing line. Their beguiling mix of sweet melodies, brooding lyrics with judicious swearing from Mayberry and forbiddingly insistent synth lines was compelling enough to withstand the heat.
Back in May, Glasgow trio Chvrches caused a stir with their debut single "Lies," a rollicking electro-throb of a song, which features aspiring Mayberry being bashed about by a synth riff the size of a house. Mayberry possesses one of those rare voices that able to soar straight over electrobeat clutter and still sound delicate. Its delirious three and a half minutes left fans excited about what was coming next. Well, what's next is the slightly softer "The Mother We Share," which tempers the monster synth riffs in favor of twinkling keyboards, padded drum claps and a central lyric that lends the whole thing a slightly melancholic edge.
This none-too-cheery tale of sibling rivalry was written and recorded in two days. The song title isn't the only thing that it shares with the Knife. The intro's intimidating, gothic synth clangor is familiar, but it gives way to a bitter central lyric delivered with melodic concision and extroversion that goes beyond even that of recent adaptors like Purity Ring. Clearly, the raven-masked "Silent Shout" is a primary color for a lot of young acts today, but the petite Mayberry's neon sing-song vocals, with her wide eyes and girlishly high range, makes Chvrches stand out in a crowded field.
The video flickers and alters between the narrative of a lonely depressive-looking girl as she makes her way through New York City with a bleak cityscape and eventually finds herself in Chvrches' electro-brite world, as the flashy shots of synth-pop Chvrches performing their infectious and melancholic tune. Director Sing J Lee intertwines clips of the downtrodden girl with celestial backdrops for Chvrches performance until the girl finally vibes out to the powerful pop song and electrifies the whole city. Stay tuned all the way till the end for a pretty grand, unexpected finale.

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