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Thursday, October 13, 2011

The Saturdays Unveiled "My Heart Takes Over"

The British-Irish girl group The Saturdays have unveiled their new video for their Pop ballad "My Heart Takes Over," which is the third cut to be lifted from The Saturdays' upcoming fourth album "On Your Radar," slated for a November 21 release. "My Heart Takes Over" is a heart-wrenching breakup ballad, and the video visually translates the emotional weight that the sorry carries.
The girls have abandoned their previously favored club sounds for the new track - a powerful ballad which shows off the band's tremendous vocal abilities. The song finds the gorgeous quintet harmonizing about letting go and letting love take over. This is one of several ballads on "On Your Radar." Speaking to Digital Spy, The Saturdays said of the LP: "The ballads this time are very strong. There are quite a few tearjerkers on this one. Our last album (Headlines) only had one ballad. This time, we have a few more and they are very singalong."
The Saturdays look as glamorous as ever in skimpy outfits despite the freezing cold in new promo for "My Heart Takes Over" on the black sand beaches of Iceland. The video sees the five-piece face heavy gusts and cold temperatures as they sing their lungs out on the hillsides of the Icelandic stormy countryside. Throughout most of the video, the girls are pictured alone as they each face their own personal obstacle, which are represented by natural elements like strong winds, rough tides, and a downpour of snow.
The quintet flew to freezing cold Iceland in late September to shoot this new video. Although the video is meant to invoke feelings of loss and heartache, it's hard to believe that any of these girls have had their hearts broken. The Saturdays' designer gear, perfectly tousled hair, and overall supermodel appearance isn't the most convincing "scorned lover" act - far from the smudged mascara, puffy red eye look that the average girl sports after a breakup. Simple, stunning, cinematic, the clip reaffirms the saying that sometimes less is indeed more.

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