Kelly Rowland Lights Up In "Down For Whatever"

Quick on the heels, after body surfing over a sea of shirtless, oiled-up men in her steamy "Lay It on Me" video, which dropped just a little over a week ago, Kelly Rowland is at it again with more racy visuals. This time she's premiering a clip for her Euro-dance, "Down for Whatever." It is tenth and the closing song on Rowland's latest third solo album, "Here I Am." The concept for both videos is similar, and Rowland strips to various skimpy outfits like what she did in the "Lay It on Me" clip.
"Here I Am" is predominately a R&B and pop music album with subtle influences of dance music. It follows Rowland's assertion that "no one puts her in a box" and common themes include lyrics about womanhood and sexual intimacy. It doesn't stray far from the scantily clad dance themes of its predecessor, the 30-year-old former Destiny's Child singer is a true ride-or-die chick in the RedOne co-produced track, rocking a blunt bob while in the nude with some strategically placed spotlights to leave just enough to the imagination.
Rowland got a little more creative with her wardrobe and decided that perhaps beams of light and a hot set of pumps would be more much more figure-flattering. The sexalicious clip for "Down For Whatever" takes place in a small, boxy room with a lots of flashes of colored light and frenetic imagery. Rowland teases the camera with her sexy dancing while bathed in blue light, all the while singing her song about being the cool, chill girl who is, well, down for whatever comes her way.
The music videos have fleeting lifespans these days. The Sarah Chatfield-directed "Down For Whatever" looks like one extended fashion show to us. When the black light goes on, it turns into a particularly sexed up scene, too. It's animalistic yet it never devolves into trashy, which is always a distinct possibility with pop stars when they gyrate in a music video. Overall, it's very tribal and primal, since Rowland throws off that type of electric sexual energy. This video is dense with colors, feeling and eroticism.