Florence and the Machine Debut "Shake It Out"

Following that recent weekend remix, Florence and the Machine is once again dolling out a masquerade-set clip for their the newly released gloriously uplifting track "Shake It Out," the lead single proper from Florence Welch and her mysterious mechanical band's upcoming sophomore effort "Ceremonials." Welch became a bigger-than-indie darling when their debut album "Lungs" burst into unlikely mainstream success. In the nearly five minute technicolor blast, Welch splits her time mourning and dancing her way through a stately psychedelic costume party at a masquerade ball.
This gospelly pop tune is about having a hangover and wanting to shake it out, and it features a churchy organ and concludes with Welch roaring, "It's hard to dance with the devil on your back. So shake him off!" Welch explained: "I wanted to just shake something out, shake out these regrets, shake out these things that haunt you. It was one of those songs that came in about half an hour and when you've got a hangover, it is almost like a hangover cure. You're like, thank you!"
Given the track's bursting vocal moments, "Shake It Out" could have lent itself to something far more grandiose visually. But Florence and the Machine have kept it relatively low-key. Kind of. I'm using relatively very loosely here. The track's music video is still an over-the-top affair filled with Old World imagery and glitter-covered dresses and suits. But it's not quite as outrageous as it could have been, even if things do get really dramatic at times. I guess I was picturing something more arena-sized, though maybe that's because the track is so goddamn huge.
The video is as gorgeous and ethereal as the song itself, features Welch at a Shakespearian masked ball, dressed in a long red gown. She traded only a few of her Stevie Nicksian chiffon gowns for something a little wilder, tighter, for this Annie Lennox-directed clip. In it, the singer is equal parts naughty and nice as she cavorts between dancing, drinking, shaking it out and shrinking away during this fairy tale party. She flows between beautiful people in masquerade masks and drops in on a seance. This is easily one of Welch's best vocal performances to date, and the imagery will leave a mark on fans and aspiring fans to boot.