Jason Derülo Lays On All His Charm For "It Girl"

Noted for his club-destined efforts, the Beluga Heights artist Jason Derülo slows the tempo down just a bit with the music video for "It Girl," the official second single from his upcoming sophomore album "Future History," which is the follow up to the party-pleasing song "Don't Wanna Go Home." The catchy mid-tempo pop/R&B song comes dangerously close to being just another bland, cookie cutter R&B-pop experience, but lucky for him, that whistle gimmick in the chorus makes it a somewhat enjoyable. It will impact on American radios today!
"It-girl"' is a term for a young woman who possess the quality "It," drawing men with an magnetic attraction. The original It Girl was the flawed-yet-flawless Clara Bow. The concept first arose in a Rudyard Kipling short story, Mrs. Bathurst where he wrote, "It isn't beauty, so to speak, nor good talk necessarily. It's just 'It.'" The expression reached global attention in 1927 with the Bow starring silent movie It, where 'It' was the word used in billings to describe Bow's vivacious sex appeal. Bow's spectacular performance resulted in the term entering the cultural lexicon and the silent star herself became known as the "It Girl." The term has since been applied by the media to party girls and supposed sex symbols.
The Colin Tilley-directed video harks back to Clara Bow's era taking place in a picturesque mansion sitting on a cliff overlooking the Pacific. "For the video, I wanted it to be an open book," Derülo told MTV News. "I wanted it to be almost like a photo album, so every single scene is kind of like a picture that you're kind of looking into our relationship. So it is a 1920s vibe, it's black and white, very high fashion — you know, you'll see me very dapper in 1920s, Frank Sinatra-ish. So you'll see the cars from that era, you'll definitely feel the vibe of the house having that 1920s vibe as well."
The 21-year-old Haitian-American dream machine has finally found his "It Girl" in his latest video. Featuring Tika Sumpter from Gossip Girl, the video gives a kaleidoscopic view between Derülo's beachfront paradise, an assortment of edgy suits and a little bit of pillow talk with his new real-life "It Girl." And now Derülo's catchy new single "It Girl" has him putting his lips together and blowing as he waxes poetic about his number one gal. This also puts Derülo in a challenging spot for his upcoming second album, but you can't say he's not trying to distinguish himself or at least recap his career.