Attwater Released "Never Gonna Happen" Video

New country duo Attwater is on a roll! After only two weeks in medium rotation on CMT Pure, their debut video "Never Gonna Happen" is already gaining airplay and charting in the fan voted 12-Pack Countdown. "Never Gonna Happen," is the first featured single and video produced by Grammy Award-winning producer, Charlie Peacock, who said "Working with Attwater is hardly work. Being their producer is playtime in a sonic sandbox of creative American music - country, rock, folk, bluegrass. I love it!"
The time has come. All the hard work is paying off. This Sacramento-based band mixes modern country, classic rock and hardly strictly bluegrass as well as any back-roads folk. Erika Attwater and Jonathan Richards, principle members of the band, have country music in their blood. They first caught the attention of Peacock via Twitter. In the first moment of hearing Erika's stellar vocals he knew he had to hear more. Attwater's first single, "Never Gonna Happen," is where we are first introduced to the soul & passion that Erika can sing with. The song is the perfect blend of 70's rock & country soul.
The new single is more rock than country, for sure, but its got a fiddle in it, so can't we make it count? There's definitely a country vibe coming out of "Never Gonna Happen" like Faith Hill did a record with The Charlie Daniels Band in the 70s. Not only is the new duo Attwater sultry, seductive, and sassy, but it this song makes me want to put on a cowboy hat and find a dude to be pissed at. The talented Jeremy Cowart took the reigns for this high-energy, country rock video.
"I wanted to produce (Attwater) because I heard something in Erika's voice that was congruent with where modern country is at but also timeless and passionate like Emmylou (Harris) and Patty Griffin," Peacock said. "Together Erika and Jon (Richards) make a great songwriting team. I wanted to see if I could help them take all of it up several notches." With Peacock's production and his ability to bring in some of the best session players in town, Attwater and Peacock have put together and combined them to create a group of songs that's a breath of fresh air in today's over produced, the fiddle is an afterthought, kind of country.