The Script Premiered "For The First Time" Video

The Script are back with a super-Irish video for their super-cheesy comeback single "For The First Time," the first single from the Irish alternative rocker's sophomore studio album "Science & Faith," which will be released in the United States on January 18. The new heartfelt tune pretty much falls in line with the trio's mega-hit "Breakeven," in that it's all broken hearts and power-balladry mixed with Coldplay-esque chords. Seeing as how The Script hail from Ireland and perform majestic pop-rock songs with soaring melodies.
For the past few years, the world has proven an extremely difficult place to live. The economy is in a downward spiral and unemployment rates seem to be climbing everyday. So after coming off of their international tour, Irish rockers had a difficult time being able to celebrate their success. In order to demonstrate their empathy towards people who are struggling to survive, The Script wrote the song "For the First Time." Although the heart-wreching song has a somber essence, the band wanted their song to end on a more positive note. "We needed a message of hope, as people are being stripped of all these things, they're realising what's really important," Frontman Danny O'Donoghue explained. "It's all about going back to basics, drinking cheap wine, eating your dinner off the floor. That's when you meet each other for the first time, when you have nothing."
The music video follows an Irish couple who have emigrated to United States in hope to get a better life but lives a hard life in New York, so decides to return to their homeland. The band's performance scene is also inserted in between the narrative footage. They actually cast U2 frontman Bono's daughter, Eve Hewson, as the lead in the video. "We were looking for a girl and we heard about her having just done a movie with Sean Penn and we took a look at the reel," said 'O'Donoghue. "She was perfect, quite young and had gone to America. She just fit the bill."
Over pulsing, electric rhythm guitar, O'Donoghue sings about getting through the tumultuous recession, and the effect it has on their lives, and relationships. The hopeful message from all this, is that sometimes these events can bring people closer together. A lot of popular music is influenced by the singer/band's own lives and experiences, which can often mean it takes time for an new album because, as Avril Lavigne's would say, she "needs to live in order to get inspiration for my lyrics." The Script's album was influenced by "recession-struck Ireland" than the actual song itself. They make such great music but the question is whether they’ll last or fade into oblivion like many other alternative acts that crossed over into mainstream for a short time.