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Wednesday, August 29, 2012

OneRepublic turn on heartlight in "Feel Again"

Every time it seems like OneRepublic might be becoming old news, they come back with another uplifting video for new melodically lush track, "Feel Again," the lead single off their forthcoming as-yet-untitled third studio album due out by the end of 2012. The uplifting video is the perfect accompaniment to the song, and OneRepublic leads us through an electrifying light show in the after-dark visuals.
Colorado rockers have been a tad quiet as of late, but they find a way to "Feel Again" on their latest single, an up-tempo track, whose sales will, in part, benefit Save the Children's Every Beat Matters campaign. According to the organization's website, Frontman Ryan Tedder actually wrote "Feel Again" by drawing on recordings of children's heartbeats for inspiration. "'Feel Again’ was inspired by the heartbeats of children in remote villages where children are in need of life-saving care,” says OneRepublic’s record label, Interscope Records.
With its urgent hand-clapping and swelling vocal hooks, Tedder sings of a love that's revived him, transforming from 'a lonely soul' to a man who is able to love again. Tedder typically gets most of the attention, but "Feel Again" reveals the entire group's contributions, from the background harmonies to the big drums. Though "Feel Again" is far from original, the optimistic message and those 'woo-ooh-ooh' chants are hard to resist. There are strings of neon lights and acoustic instruments that light up, and when Tedder sings, strings of light come out of his mouth.
Amid all the lights, Tedder is able to "feel again," and finds his love, the one who has rescued from being a lonely soul, and who turns on his heart light, literally. It's a festival of lights. The Tim Nackashi-directed after-dark video was filmed in San Francisco, and it opens with the frontman alone looking at the horizon at dusk stumbling across a bright orb that leads him deep into the woods where he finds people just celebrating, dancing and in a care-free mood as lights, and more lights enchant the place.

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