Amelia Lily enjoys summer in "You Bring Me Joy"

British singer Amelia Lily earned her chart assault the hard way after one of the most dramatic comebacks in X Factor history, and went on to finish third behind Little Mix and Marcus Collins last year — a huge achievement considering she was set to return to her job in a garden center near Middlesbrough. Now she's back with her debut video for her first solo single, "You Bring Me Joy," as the lead single from Lily's upcoming debut studio album.
Many X Factor (UK) winners have faded into oblivion, but several runner-ups have been the show's most successful exports. Lily is the one who keeps surprising us. "I dream of being as big as Katy Perry and doing a film of my career," says the Kelly Rowland-mentored 17-year-old X Factor star. Produced by Xenomania, this sophisticated, sort-of banger "You Bring Me Joy" sees Lily's impressive voice take center stage.
The danceable electronic pop record is straightforward, honest and obviously brilliant the first time you hear it and increasingly brilliant over the subsequent twenty or thirty listens. There's no enormous synth riff, no dubstep breakdown, and no "oh-oh-oh" lyrical bit. What remains is a very elegant take on the modern pop song. It's quite dignified, in a funny sort of way. It just feels very fluid and natural, and it works brilliantly with Lily's vocals. And that's what Lily's single is, and it's got the airpunch-friendly chorus to prove it.
As for the video, it seem to glow with an effortless summer sheen with a plot that conveys an idyllic teen summer outing, sees the blonde starlet enjoying herself with friends going on a road-trip through Los Angles, while peppered with flashbacks of times where she with her former lover and looks a bit more sad. All these scenes are intercut with Lily performing the lyrics, either on the hood of the vintage gold Mercedes or in front of a beach. It finishing up at a beach party in the evening while Lily sings the closing lines of the song.