Yellowcard Aims For The Heart In "Sing For Me"

Yellowcard have unveiled a brand new music video on MTV for their song, "Sing For Me," which is one of the most touching songs on band's stellar comeback full-length, "When You're Through Thinking, Say Yes," which marked the band's reunion after a four year hiatus. With positive and heart warming messages, the video featuring real-life stories from real people talking about their real situations.
Yellowcard knows how to write a catchy tune and win critics' hearts, so what to do with all of the attention? Make sure the message matters. The song was written from the perspective of Key's terminally ill aunt Stephanie, who passed away earlier this year from brain cancer. Florida punk-pop quintet showcases their motivational and inspirational side in this new video for "Sing For Me." The group intersperses footage of the band with a cavalcade of motivational aphorisms and messages from those who have seemingly overcame difficult obstacles. The sentiment is truly inspiring.
The band's frontman Ryan Key turned a personal struggle into inspiration, gathering an army of survivors along the way and passing on warm and fuzzies to the rest of us. It may seem cryptic until you learn the song's backstory: "About a year and a half ago, I found out that my Aunt Stephanie was diagnosed with brain cancer. She has been a positive force for me throughout my entire life," Key told MTV. "We were working on material for 'When You're Through Thinking, Say Yes' when I received this news, so I knew it was something I wanted to write about. The idea for the video came completely from our director, Robby Starbuck. It was perfect."
Yellowcard highlight Post Secret-like confessionals in "Sing For Me" video. Confessions run from personal anecdotes and testimonies of survival to admitted vulnerabilities and the simple thanks for people and things. Even the band gets involved, holding up their own note cards in memory of lost loved ones and in dedication to those that give strength. The effect does not go unnoticed in relation to the song's overall message to "follow your heart" and to not "second guess the note you're on." It's a beautifully orchestrated and emotionally invested song, and the video's seriously a heartfelt. Key took time out to give us the lowdown on how it came about.