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Tuesday, November 1, 2011

We Are The In Crowd Rock Hard In "Rumor Mill"

It's not just a rumor anymore. Punk rock band We Are The In Crowd finally released a video for their first single "Rumor Mill," taken from the band's latest record, "Best Intentions," which came out in early October via Hopeless Records. Filmed in the former Linda Vista Community Hospital in L.A. the video features performances shots of the band in peak form. They go down the list of good deeds gone wrong, and fortunately, despite a busted foot and top-down muddiness, all's well that ends well and they rock out pretty hard in that dingy basement.
A few weeks ago, the band finished recording their debut full-length. Describing the album, vocalist Taylor Jardine told Friends or Enemies, "You can expect more dynamics for sure. On the EP, we only had so much room. Now with 10 songs, you'll hear [everything from] fast pop-punk vibes to ballads. We also dug a little deeper into our personal lives lyrically this time around." "Rumor Mill," is a lighthearted, poppy, guitar heavy song with a catchy hook. It goes at a frantic pace and the video matches it, as the pop punk band kids suffering for their attempts at doing the right thing.
There's the splashed-with-mud snafu, the classic "old lady mistakes your altruistic assistance for a mugging" situation, and something involving a cat, a tree and a hard fall. But no one's as stuck as Jardine, who's literally trapped in an elevator but still finds time to showcase her pitch-perfect powerhouse vocals, which sound better than ever backed by Jordan Eckes, Cameron Hurley and Mike Ferri who crank out some finely synthesized power-pop chords and Rob Chianelli, who adds some expert drum fills and flairs.
The "Rumor Mill" video, directed by Kevin McVey, isn't just a series of misfortunes. In the video, the band faces the judgements of people who see them as typical rebellious teenagers. But, in the end, your friends are the ones who know the truth about you, and that is all that really matters. "Everytime I turn my back I wonder what you'll say to make me sound like someone different. It's not worth it anymore." In most situations, rumors speak louder than words. At times, they can become a force we can not control. But we all fight threw it, making those people regret ever thinking of us as someone we never were.

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