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Wednesday, April 13, 2011

Plain White T's "Boomerang" Is A Sad Reality

Pop-rockers Plain White T's premiered the video for the second single "Boomerang" off their most recent full-length, "Wonders of The Younger," the collection of the songs was designed to evoke the feeling of awe and the yearning for adventure remembered from youth. The band's frontman Tom Higgenson says of the album, "The songs are sincere and melodic, no matter what the subject matter. We want to create an experience that takes our fans to an unexpected place while still giving them songs to sing along to."
Unlike the first single off this album, Higgenson sings lead vocals on "Boomerang." Higginson said of the tune in an interview with Alternative Press magazine: "The story of my life. I always end up falling for the wrong girl. No matter how crazy she is or how bad she treats me, I can't break my fascination with her. I just keep coming back for more. It's kind of a sad reality, but set to some soaring melodies, it makes for the most infectious song on the album."
Plain White T's get stop-motion animated and wrapped up in a girl in "Boomerang" video, which also has a different feel from the one of the first single, which fit more with the album title and artwork, but it fits the song. The stop-motion and spinning floor are supposed to give the video a surreal effect, which I'm not sure it achieves. And somehow, the simplicity of the set makes me think of Thornton Wilder's "Our Town." Higgenson said, "We wanted the 'Boomerang' video to have a dream-like feel, so we used a lot of stop-motion animation and a spinning floor to give it that surreal effect. Art for art's sake."
For over a decade, Plain White T's have been playing to packed audiences craving for that perfect pop-punk punch. In some of the most quantifiable ways, the Plain White T's count as a veteran outfit. After all, the band went from playing clubs in Chicago in the late 1990s to record deals, the Grammy awards and international success. They have made their mark on the music world and continue to gain fans and Billboard hits. The band are currently on the second leg of their headline tour in support of "Wonders of The Younger" with support from Parachute and Andy Grammer.

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