Britney Spears Keeps Dance "Till the World Ends"

Britney Spears is back with an apocalyptic vengeance in the new video for her pulsing single, "Till the World Ends," taken from her newly-released 7th studio album, "Femme Fatale," and released as a follow-up to chart-topping single "Hold It Against Me." Produced by Dr. Luke and Max Martin, and penned by Ke$ha, the equally club-friendly jam is composed as an uptempo dance-pop and electropop song with a chant-like chorus, where Spears sings about dancing until the end of the world.
"Till the World Ends" is a swirling, "beat the beat" track, the 29-year-old pop princess delivers confident and breathy vocals on the fast-paced party jam. Her main intention with her new single seems to be keeping the dance floor pulsating with sweaty bodies. The stadium-rocking pop anthem sets the pace of "Femme Fatale." Spears says, "I think 'Femme Fatale' speaks for itself... I wanted to make a fierce dance record where each song makes you want to get up and move..."
Spears dances away the apocalypse in her 2012, endtime-inspired video, which was directed by Ray Kay and filmed inside a basement in Los Angeles. Spears goes to the future, December 12, 2012 to be exact, while Spears appears strutting in an underground party wearing a studded leather jacket and stockings. It is set in a time when the world falls apart and Spears leads people to escape the madness by throwing an underground party. Several people are seen running to a manhole and enter the sewer system to arrive to the party. This is followed by a dance routine in which Spears is wearing a sequined bodysuit and a small jacket, while accompanied by female dancers.
It's no secret that in her 12 years, Spears has been the master of surprise. From that schoolgirl ensemble, to her eventual rise back to the top, she's become a bona fide expert in keeping the pop world waiting with bated breath. "Till the World Ends" is nearly the 40th music video Spears has made in her career. When asked if she feels she needs to top herself with every project, she responded, "Not really. I feel like I've made so many videos that I'm at the point that I genuinely want to enjoy myself, and I have such a good team of people with me. we just have fun. It was a lot of fun. I had never worked with Ray Kay before. I was really happy with the work we did."