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Thursday, December 3, 2009

Travis McCoy Releases "One At a Time" Video

Travis McCoy, the lead vocalist of alternative hip hop collective Gym Class Heroes, has teamed up with MTV and released a new charity track "One at a Time" and debuted a music video in support of the inspired track on MTV channels around the world in honor of World AIDS Day. When he is not jamming out to sold out arenas, McCoy takes his job as MTV Staying Alive Ambassador very seriously as seen in his all new documentary. The singer/activist shares his message and experiences and he tries to help do his part by educating the masses.
McCoy's unbeaten track, "One at a Time" was produced and co-written by The Smeezingtons, as the first single from his upcoming solo album via T-Pain's Nappy Boy label. The video was inspired by the emotions and the people the cheeseball "rapper" McCoy met during his 10-day journey through the Aids-stricken third world in June, include the Philippines, South Africa, and India, as the spokesman for MTV's very own Staying Alive Foundation (since 1988) to meet and experience the bravery of these local heroes face to face, and find out about the work done around the world to prevent the spread of the disease. "They gave me a challenge to write a song about what I saw," said McCoy.
Each step of his journey was documented by MTV. The rapper told us: "This track comes straight from the heart. It encompasses everything that I saw and felt on the trip," the ex-boyfriend of pop star Katy Perry shared. "I met some amazing and inspiring young people, and this track is dedicated to them and their tireless and selfless commitment to the fight against HIV and AIDS." The charity track can be purchased on iTunes for 99 cents. McCoy is hoping to raise $100,000, with 100% of the proceeds from the song will benefit global HIV/AIDS prevention projects. "let's change a life," which is basically "Man in the Mirror" minus any semblance of a show-stopping performance.

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