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Tuesday, August 19, 2014

Taylor Swift dismisses haters in "Shake it Off"

Taylor Swift has just given fans a lot of news to digest as the singer has just revealed her newest song and the dance-heavy video at the same time for her new haters-gonna-hate anthem, "Shake It Off" during her worldwide Yahoo! Live stream on Monday. "Shake It Off," her bouncy ode to brushing off haters, is the first single off of her upcoming fifth album, "1989," a purely pop collection, Swift described as "my very first documented official pop album," and was inspired by the "bold" risk-taking of late '80s pop, which is due October 27 and named after the year of her birth.
I think it's safe to say that Swift has officially made her transition to pop music. On "Shake It Off," Swift reteams with producers Max Martin and Shellback, but the trio is done toeing the line. The song suggests the world's biggest country star now belongs to a different genre entirely. The completed transition is jarring, but the impeccable straight-up pop stylings make it easy to swallow. As the 24-year-old strikes back at the snark lobbed her way with every award win and rumored romance.
"Haters gonna hate, hate, hate, hate, hate," she sings, vowing to brush off tabloid takedowns. Defensive? Maybe, but her kicky delivery, especially on the pseudo-rap bridge, makes it sound like she's simply having more fun than her faceless detractors. "Shake It Off," is the new anthem to anyone who's ever been too shy to dance or is the first one on the dance floor, but is made fun of because of their "free spirit shakes." Swift proves why she belongs among pop's queen bees.
The Mark Romanek-directed cinematic masterpiece finds Swift poking fun at her own much-maligned dancing skills in myriad costumes and contexts. As Swift tries to integrate herself into different dance crews from hip-hop dancers, to ballerinas as she tries to find which style of dance is right for her. She hilarious tries to fit in with the different cliques and finds that she ends up having more fun when she's being herself rather than trying to be someone else. In the end she realizes that dancing to the beat of her own drum is what suits her the best. It's all quite slick!

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