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Sunday, August 17, 2014

Chris Brown, Usher & Rick Ross for "New Flame"

With help from Usher and Rick Ross, Chris Brown dropped a clean and breezy new visual and has ignited a "New Flame," the fifth single from the controversial R&B singer Brown's oft-delayed upcoming sixth studio album, "X," which will be released on September 16. The setting is sleek. It's a classy, classic video full of beautiful women, lavish surroundings and a plenty of fire and shades of white, as the trio stars heat things up and dressed in all white, as are most of the models.
This synthy slow burner finds Brown attempting to convince a girl to embark on a relationship with him after meeting her in a club. The song was debuted by the singer at the 2014 BET Awards on June 29. It was his first performance after spending two and a half months in prison, as a result of getting involved in a fight outside a hotel in Washington DC. Ross brings in the rear with his luxurious raps and his closing verse has a baseball theme with references to the late New York Yankees owner, George Steinbrenner, and famous Yankee players Babe Ruth, Derek Jeter and Yogi Berra.
For the visuals, it's an all-white party, of sorts, with the two R&B stars looking crisp as they dance across scenes from the beach to Brown's weird little one man island to Usher's steps to nowhere. And a shirtless Ross joins the festivities for his verse, but sadly doesn't moonwalk, or do anything of the sort. It begins with a gratuitous shot of a Beats by Dre Pill boombox, with a bikini clad woman listening to the new Brown single with the device. But that's not all the product placement! There's also a skillfully shot frame with Zing Vodka at the start of the clip, because you have to fund music videos somehow.
It's a simplistic clip for the simple love song, as the trio hanging out together singing about a newfound love and literally sparks flames with their fiery moves. There's Brown, dances on white platforms surrounded by endless blue water and on a sandy beach at night busting synchronized moves with his crew in the sand. There's Usher, in front of a giant flaming "X," matching Brown's tone and musical efforts perfectly. And there's Ross, surrounding by women and shirtless himself on a throne, rapping the day away. It closes, of course, with some signature Brown choreography.

1 comment:

Julian Kennedy said...

Thank you for writting this