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Sunday, September 22, 2013

Union J urge their fans to have a "Beautiful Life"

Union J have unveiled an brand spanking new music video and take over a shipping yard for their uplifting ballad, "Beautiful Life," the second cut to be lifted from the four-piece British boyband's forthcoming self-titled debut studio  album, which will be released on October 28th via Sony Music Entertainment, RCA Records. The song is a cross between One Direction's "What Makes You Beautiful" and Emblem3's "Chloe (You're The One I Want)." Which means your self-esteem will skyrocket after one listen.
If anyone thought boys - George Shelley, Josh Cuthbert, JJ Hamblett and Jaymi Hensley - were going to just sit back and accept being the third wheel of boy bands, guess again. After finishing in fourth place on the ninth series of The X Factor in 2012, they began recording the album in early 2013 and features input from Dr. Luke, Bonnie McKee, Toby Gad and Darkchild. Talking about their upcoming first studio album, Hensley told the Daily Star: "It's pop music but there's some stuff that people wouldn't expect. There's some funky summer vibes, some dance music, some ballads and a Californian vibe to it."
The impressive, mature sounding pop ballad "Beautiful Life" is the follow up to their debut single "Carry You," which was released back in June and reached number four in the UK earlier this year. Still unknown who wrote the new song, it definitely has mass appeal with both its lyrical content and superior vocals. Unlike their idols One Direction, the focus group in "Beautiful Life" is not just girls; it's everybody whose lonely and hurting. Cuthbert later said "Beautiful Life" is a mid-tempo song that "builds throughout."
Director Naroop presents the Union J boys' tender side as they inspire their fans to break out and see that they're beautiful. Lovely. The video takes the concept of letting some light into your life literally. The members of Union J chilling, performing "Beautiful Life" on board a ship moored to a shipping yard before troubled teens emerge from cargo containers, getting their feet back on shore to support with their beautiful voices those who feel depressed and have fun in the sun. It's cute and well-intentioned. What more do you need?

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