Eliza Doolittle has unveiled the video for her brand new track, "Let It Rain," the third promotional single taken from British singer-songwriter's upcoming sophomore studio album "In Your Hands" that's scheduled for release on October 14 via Parlophone Record, and it's a new grown up sound from Eliza that we've heard since she burst onto the scene with her flirty, bubble-gum, pop hit singles "Rollerblades" and "Skinny Genes." The video which premiered over the weekend came into prominence in fluorescent fashion already garnering close to a half million views.
Eliza soldiers on campaigning album No.2 "In Your Hands" with "Let It Rain," which is a string-packed, uplifting, feel good song with a bit of a Disney feel that with no doubt confirms' her status as an exciting artist in the UK pop music scene. From being on Disclosure's hit single to "Big When I Was Little," Eliza has expanded her musical horizons. No longer is she the bubbly and pop-y UK gal everyone's come to love, she's more than that. "Let It Rain" is a little of old, and a lot of the new Eliza Doolittle.
Really liking this, it's a more mature song than we are used to from her. "Let It Rain," will be released alongside the album and is the perfect example of what makes Eliza such a remarkable modern pop star and generational role model. Hearing her soulful voice, Eliza seems like an old soul trapped in a 25-year-old's body. But it's her youth she has to thank that makes her songs sound fresh, mixing breezy folk with vintage pop melodies. One listen to her infectious tunes and powerful voice will have you hooked and wanting more.
The performance based video was directed by Elliott Sellers, who grabs your attention early with a torrential edit effect, but lays out other beautiful shots and some really effective VFX as the video rolls on. The video begins inside a dimly lit house, but the walls soon are ripped away and Eliza is found in the middle of the sun-baked desert where Eliza allows her talent and imagination to unleash. As the video progresses, there's a dark storm cloud rising from the desert floor and the raindrops threatens to sweep over Eliza and she takes the energy in her performance up a notch as she dances through the rain.
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Eliza soldiers on campaigning album No.2 "In Your Hands" with "Let It Rain," which is a string-packed, uplifting, feel good song with a bit of a Disney feel that with no doubt confirms' her status as an exciting artist in the UK pop music scene. From being on Disclosure's hit single to "Big When I Was Little," Eliza has expanded her musical horizons. No longer is she the bubbly and pop-y UK gal everyone's come to love, she's more than that. "Let It Rain" is a little of old, and a lot of the new Eliza Doolittle.
Really liking this, it's a more mature song than we are used to from her. "Let It Rain," will be released alongside the album and is the perfect example of what makes Eliza such a remarkable modern pop star and generational role model. Hearing her soulful voice, Eliza seems like an old soul trapped in a 25-year-old's body. But it's her youth she has to thank that makes her songs sound fresh, mixing breezy folk with vintage pop melodies. One listen to her infectious tunes and powerful voice will have you hooked and wanting more.
The performance based video was directed by Elliott Sellers, who grabs your attention early with a torrential edit effect, but lays out other beautiful shots and some really effective VFX as the video rolls on. The video begins inside a dimly lit house, but the walls soon are ripped away and Eliza is found in the middle of the sun-baked desert where Eliza allows her talent and imagination to unleash. As the video progresses, there's a dark storm cloud rising from the desert floor and the raindrops threatens to sweep over Eliza and she takes the energy in her performance up a notch as she dances through the rain.
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