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Friday, March 15, 2013

The Neighbourhood cruising "Sweater Weather"

My black and white heart. The Neighbourhood, an LA-Based band known for using nothing but black-and-white imagery, eventually takes grip of your attention with their second set of visuals for the breezy hit that started it all, "Sweater Weather," and if you remember, the first video for track was released a year ago, featuring the band's frontman Jesse James Rutherfor and his love interest in LA in a romantically sweet but incredibly intriguing video that left over 2 million views and so many wanting more music.
The Neighbourhood, exploded out of nowhere, is one of those bands that intentionally likes to fly under the radar with a shockingly low profile. The post-Lana Del Rey indie quintet doesn't even have a Wikipedia page! Blending many different types of genres together, the newest hipsters, who's mystique keeps our attention solely on their music, has the talent to be a breakout, mainstream band. The 5-piece California indie poppers have a very full sounding, chill vibe with some awesome vocals.
"Sweater Weather," is nothing short of amazing and a beautiful mix of indie pop with hip hop inflections. "It's too cold for you here, now, so let me hold both your hands in the holes of my sweater." It's a pretty cutesy line and the lyrics are sweet that tug at the heartstrings most, the melody is soothing and dark, and the vocals give you goosebumps on the back of your neck. "Sweater Weather," is a deliriously catchy tune filled with atmospheric guitar riffs, catchy lyrics, and an awesome visual to go along with it for depiction of the California dream.
You'd think that if you took the color out of a gorgeous sunny day in California, you'd be taking away some of the beauty. The Neighbourhood proves you wrong with this another handsome set of visuals. Filmed in typical noir fashion, the double exposed, romantic black and white glory was directed by Daniel Iglesias Jr. and Zack Sekuler. The clip shows the boys cruising around California, where it probably isn't exactly sweater weather, but enough about what fashion is permissible in California. This video is all about a chilled-out account of their more carefree days in LA and really accentuates this group's hip brand they are trying to roll with.

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