After impact the pop music world, made our screens smolder and set the bar impossibly high with the video for her noirish debut tour-de-force ballad "Kill, F***, Marry," with majestic vocals, a brilliant lyrical conceit and a haunting, lushly shot clip to boot, the newcomer South African-born and Los Angeles-based singer-songwriter Nikki Williams is now set to turn up the heat even higher her next forceful pop offering, "Glowing." The uptempo dance track is equally impressive, even if it's a departure from the sound of her debut.
But the 24-year-old chanteuse isn't just a one-trick pony. Williams was supremely angry, girl-power, angst, but she sings spine-tinglingly impressive, and she's a lover. As a young teenager in Nashville with two older sisters who were allowed to go out clubbing when she was not, Williams would blast System of a Down in her bedroom and lament the outcomes of arguments with her parents. A decade later, she is now channeling that profanity into unusual pop confections. Her next single, "Glowing," is a sterling slice of house-inspired dance-pop with a soaring belter of a chorus and a pummeling beat.
Driven by a high-energy, synth-laden, the uplifting dance-pop track "Glowing" unearths another side of Williams's vocals - the side that's fully capable of commanding a large-scale pop record with her raving it up literally and a synth riff that's reminiscent of the tormented noir-pop of Lana Del Rey with a little bit of Kelly Clarkson's rage with a throbbing backbeat. As the euphoric song's thumping bass line drives it forward, Williams roars on the massive chorus and confesses that she's got it bad for a dude, and he's the only one who can give her what she wants: "A million hearts, you're the only one/Who lights me up, like I'm glowing in the dark."
The Miami-set "Glowing" clip was directed by legendary music video auteur Hype Williams, and features a healthy smattering of dancing, neon colors and unhinged sing-alongs. It follows Williams and her crew on a RV road trip through the party-crowded streets of Miami for a night of heavy partying at a local fair and club, and there's a lot of throwing your hands up in the air sometimes and appearing generally ebullient. The clip certainly fits the mood of the song, and she's singing, dancing, flashing her beautiful smile and having a good time.
But the 24-year-old chanteuse isn't just a one-trick pony. Williams was supremely angry, girl-power, angst, but she sings spine-tinglingly impressive, and she's a lover. As a young teenager in Nashville with two older sisters who were allowed to go out clubbing when she was not, Williams would blast System of a Down in her bedroom and lament the outcomes of arguments with her parents. A decade later, she is now channeling that profanity into unusual pop confections. Her next single, "Glowing," is a sterling slice of house-inspired dance-pop with a soaring belter of a chorus and a pummeling beat.
Driven by a high-energy, synth-laden, the uplifting dance-pop track "Glowing" unearths another side of Williams's vocals - the side that's fully capable of commanding a large-scale pop record with her raving it up literally and a synth riff that's reminiscent of the tormented noir-pop of Lana Del Rey with a little bit of Kelly Clarkson's rage with a throbbing backbeat. As the euphoric song's thumping bass line drives it forward, Williams roars on the massive chorus and confesses that she's got it bad for a dude, and he's the only one who can give her what she wants: "A million hearts, you're the only one/Who lights me up, like I'm glowing in the dark."
The Miami-set "Glowing" clip was directed by legendary music video auteur Hype Williams, and features a healthy smattering of dancing, neon colors and unhinged sing-alongs. It follows Williams and her crew on a RV road trip through the party-crowded streets of Miami for a night of heavy partying at a local fair and club, and there's a lot of throwing your hands up in the air sometimes and appearing generally ebullient. The clip certainly fits the mood of the song, and she's singing, dancing, flashing her beautiful smile and having a good time.
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