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Tuesday, September 25, 2012

Ellie Goulding released "I Know You Care" video

Ellie Goulding released an un-official wipes tears video for her new single, "I Know You Care," which will be featured on the soundtrack of new Brit film "Now Is Good," and as a promotional single and one of the most touching tracks on her terrific from the 25-year-old British songstress' upcoming sophomore album, "Halcyon," due out October 9th  in the U.S. via Polydor Records.
The stunning ballad chilling song is a deeply moving tune about looking back at a relationship that didn't work out. There's no anger or spite, but instead Goulding has the courage to show empathy for her lover lost when she sings, "We are two lovers locked out of love. I will be saving myself from the ruin, but I know you care." The tenderness and emotional intensity of "I Know You Care," is a perfect fit for a movie about keeping a brave face while confronted with an unbearable and inescapable truth. After the hopeful joy of "Anything Could Happen," "I Know You Care" unveils some of the sadder hues on Goulding's forthcoming new LP.
Amidst the emotional turmoil that drives her gut-wrenching delivery she is able to serve up hope and comfort. "I've never known a winter so cold, now I don't want my hands in your coat," she shares. "But I still have hope because this is how things ought to have been. I know the worst of it wasn't all that it seemed." It's an incredibly powerful emotion poignantly captured by Goulding's brilliant songwriting that everyone who has ever loved and lost can instantly relate to. A similar sentiment is also reflected on tracks like "My Blood," "Halcyon," "Figure 8" and "Explosions" that are sure to tug at your heartstrings.
The video delivers simplistic and yet powerful imagery as it merges footage of Goulding singing alone in her room along with specific and emotive scenes from the British film "Now Is Good," starring Dakota Fanning, Jeremy Irvine and Kaya Scodelario. As the somewhat sombre film surrounds the subject of a terminal leukemia teenager girl who compiles a list of things she wants to do before she dies, the video is kept quite slow and subdued, fitting in with both the track tempo and the film scenes.

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