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Monday, September 10, 2012

Andy Grammer Finds Life In "Miss Me"

Andy Grammer has premiered his new music video exclusively on VH1 for his new track, "Miss Me," third single comes from Grammer's self-titled debut album which has released last summer, and hit No.1 on the Heatseekers chart. We all know the moment. You know, when an epiphany comes floating into your consciousness and you realize it's time to exit stage left of a relationship. The lights come on, and boom, your hand is forced and the decision is pretty much made for you.
Regular people who have been cheated on or experienced adversity in life take strength from the metaphorical healing power of glowsticks in Grammer's new video "Miss Me." The video opens with a shot of the 28-year-old singer and a distraught woman, played by actress Briana Evigan, seemingly reaching the end of their relationship. As Grammer walks away, he breaks an extra-large glowstick over his knee, which lights up the space around him. The warm glow of the light seems to serve as a symbol for strength and resilience, and he soldiers on.
As Grammer continues singing the track, a woman arrives home to find the love of her life kissing another woman. Heartbroken, she breaks a glowstick. Other people fighting with their significant others carry their own light and walk towards the roof of a building, which emits a bright green glow. When they reach the roof, they find Grammer and his band performing the song while hundreds of glowstick-wielding onlookers cheer and sing along, proving there is life after a breakup. Grammer and the woman who caught her husband cheating end up trading smiles as the video fades out, leaving the impression that perhaps they'll get together.
Grammer applies a strong visual to a universal event most humans know all too well: the break-up. Using just-lit green glow-sticks to signify the termination of romances depicted in the clip, Grammer illustrates that even after heartbreaking infidelity, arguements, and served divorce papers, there is light at the end of the tunnel. As each of the video's characters navigate their respective splits with a partner, the neon green light of their independence glow-stick leads them to a rockin' rooftop party where, in newly-single solidarity, others like them are celebrating the fact that their exes will most assuredly regret doing them wrong, and ultimately, miss them.

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