Madonna Takes A Joyride In "Turn Up The Radio"

Madonna's "MDNA" may have a track called "Girl Gone Wild," but the just-released new video for her third single, "Turn Up The Radio," is downright mild. It offers a fun road trip through Florence and, eventually, the Tuscan countryside, and features Madonna doing what the Queen of Pop does best to turn Italian streets into a dance floor. The sun-soaked pop jam that is more than ready for dance floors.
"Turn Up the Radio," is a summery pop number that's as effortless as it is simple. The anthemic dance-pop wonder with glittery synths and fun lyrics begins with a keyboard start before turning into and '80s-inspired dance-pop number. Lyrically, she pleads with the listener to stop for a moment, to get away from the world through music. It's the album's obvious big radio hit, its airwaves-optimism and carefree abandon writ all over it. It also talks about the need for one and all to chill out and have some fun.
It may sound trite but there's urgency in its simplicity. It transforms into the album's most pounding moment, reaching a climax that threatens to blow the speakers. Some might find it unusually generic, but she makes it her own and fans will be happy to have a dancefloor filler that will shake the clubs and would happily find a slot on the next series of Glee. Once again, the Peter Pan pop star refuses to act her age, only this time she has us more than a little envious of all the fun she's having, and showed us that her favorite time to turn up the radio.
Shot by fashion photographer Tom Munro on the crowded streets of Italy where life imitates art, the retro-feeling clip follows the overwhelmed Madonna makes her way out of her hotel and trying to escape the paparazzi, who instead gets swept up in a song on the radio while taking a joyride in her chauffeur driven convertible Cadillac, greet her devotees on the streets of the famed Italian city, and throws an impromptu party in the backseat. It's a super stylish short that's up there with Madonna's best.