Lana Del Rey showed us her penchant for tragedy when she and A$AP Rocky played the Kennedys in her last video for "National Anthem," and she continues down that road in the hazy new video for "Summertime Sadness," a cut off her major-label debut studio album, "Born to Die," which the 26-year-old raspy-voiced singer describes as "Hollywood Sadcore."You know that feeling you get on cool nights in the dog days of summer? That tight feeling in your chest as you watch the sunset from your third floor walk-up? Well, most adults like to supplement that with cigarettes and beer, but Del Rey would rather jump off a bridge than deal with that type of twilight sadness. The scenario of "Summertime Sadness" is typical of her debut album, and tells the super true sad love story of two lesbian lovers ending their own lives.
Keeping the buzz alive while sticking with sepia-tones and a healthy dose of melodramatics, Del Rey probes a crumbling relationship in the new video, which was filmed in April in Santa Clarita, California with "Hart of Dixie" actress Jaime King playing her other half, and directed by King's husband, filmmaker Kyle Newman with the help of "Hesher" helmer Spencer Susser - looks like a visual ode to Instagram, which is similar to Del Rey's other videos.
The video is bittersweet with beautifully shot, sepia-soaked and melodramatic, and flickers through mock found footage of the viral singing sensation and her girlfriend enact a love story during their happy days that ends in suicide attempts with both the grief stricken lovers falling in slow motion off of a bridge, suicidal after realizing the irreparability of their relationship. "I just wanted you to know," Del Rey intones as she tumbles slowly into the abyss, "that baby you were the best."
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