The Black Keys Unveiled "Gold On The Ceiling"

While many of us were playing catchup on our Monday post-Super Bowl sleep, The Black Keys have unveiled a new heavily-filtered video for “Gold on the Ceiling,” the second single taken from their most recent outstanding record, "El Camino," released in last December. The Black Keys ditched their usual humorous in favor of more conventional rock-star fare.
The blues-rock duo follow their buzz-worthy video for the first single "Lonely Boy" with a characteristically no-frills depiction of their new single "Gold on the Ceiling." The Singer and guitarist Dan Auerbach told American Songwriter magazine that he roped in three "local girls" to sing the gospel harmonies on this track about the illusionary nature of material success. Again bucking the norm of production grandiosity, the video takes a fittingly low-budge angle: intertwining studio footage with clips of the band behind-the-scenes and performing on stage.
Directed by Reid Long, the clip has no shortage of head-bopping footage which documents the Akron rockers performing at their album release party at Webster Hall in Manhattan, and then rocking out in a Los Angeles studio space. The clip includes plenty of mundane behind-the-scenes moments, and their hundreds of fans at the venue, courtesy of the squelchy, fuzzy garage rock the band excels at. There's even a cameo from the now-infamous wood-panelled van!
The new Video shows duo in their natural element, and details your standard road video rockisms. The two-man band has been rolling out the tunes and rolling in the accreditation. Whereas their other videos succeeded by contrasting The Black Keys' straight-ahead blues-rock with quirky viral fodder, this video fits them like a glove. It looks like it was more a product of necessity, given the whirlwind schedule that comes along with being one of rock's biggest bands, a status the duo are still getting used to. "It's been absolutely insane and everyday something weirder happens," Auerbach told MTV.