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Sunday, May 22, 2011

Keri Hilson & Nelly Are About To "Lose Control"

Keri Hilson returns with an official visual for her collaboration with rapper Nelly for the new track "Lose Control," the fourth single from her sophomore LP, "No Boys Allowed." The 'Pretty Girl Rock' singer seduces the camera with her sexy moves and later works her charm on Nelly. Hilson does what she does best with her dance moves and smooth vocals, while Nelly puts the moves on the star, and gets roughed up by her crew in the sand.
The infectious upbeat track was produced by Norwegian production team StarGate and features Nelly spitting a sexually charged verse. The song finds Hilson instantly attracted to a guy whilst clubbing. Hilson tells the man that she can tell by the way he moves, that he's the one for him and she desires to "Lose Control," "clothes, shake wind and roll" with him. However, the singer eventually gets let down when she finds out he's a different man to the one she thought he was.
The "Lose Control" track is supported by images of the sexy star dancing in a jungle covered in facial paint alone with some scantily-clad ladies backing her up. On the song, Hilson sings of submitting to temptation over a chopped up synth hook extremely reminiscent of Rihanna's "Rude Boy," while Nelly shows up late to make contemporary hip-hop's first-ever reference to Meyer Lansky. The single is a dance track, pure and simple. But, there's something dark billowing at the edges of the song, and that feeling is reflected in the video.
The R&B singer shakes her rump, winding and rolling in the desert with Nelly after dark for the Colin Tilley helmed video for "Lose Control." In video, Hilson and her pal Hip Hop star take on earth, wind, fire and water. She yearns for her man while dancing in the center of a glowing cube without walls, unable to escape. At one point, the singer is partially immersed in water, and later she grooves under falling snow. Nelly appears midway through the clip, happily caressing the star while she sings. The rapper spits masculine rhymes in a verse that's so hot that he ends up surrounded by flames.

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