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Sunday, September 19, 2010

The Saturdays Premiered New Video For 'Higher'

The Beatles were one of the most successful groups in history, so it's no surprise that modern bands to their best to follow in their footsteps. And now it's British girl group The Saturdays turn, as the girl band decided to recreate The Beatles' "Abbey Road" album cover in the video for their new single "Higher." The girls are seen walking across a zebra crossing in New York, just as the Beatles did in London for their now infamous shot. They are causing everybody around them to break into dance and start fist pumping in a Jersey Shore-meets-Broadway type fashion.
It portrays the UK girl group having a good time in the streets while belting out the tune. While The Saturdays appear to be in New York in their "Higher" video, they actually flew to Los Angeles to shoot the footage on a film set at Fox Studios, and was directed by Taylor Cohen. The video featuring the album version of the song, premiered on ITV2 and on the group's official website on yesterday. "Higher" is the ninth single from The Saturdays, and the second single to be lifted from the girls mini-album What Will the Neighbours Say? "Headlines!" which is currently available for purchase in the UK.
"Higher," written by Ina Wroldsen, is an uptempo song, with a guitar-based melody that incorporates elements of electropop and synthpop. It also has surging beats and a breathless choruslift it to anthemic levels nonetheless. The girls said "'Higher' is a classic Saturdays pop tune, We can't help but dance around when it comes on! (sic)" The lyrics show a more serious side to the group who make use of auto-tuning on their vocals. "Higher" on the whole received positive reviews from most critics who praised the song for being infectious and catchy.
They may have lost out in one of the most excruciating chart battles in recent memory, but it's fair to say that The Saturdays have dusted themselves down like a chimney-sweep at 5.01pm. With impressive sales of recent dance-ballad 'Missing You,' a reality show and their new EP "Headlines!" holding steady in the top 20, it's no surprise they've attracted the attention of Flo Rida - the very fella who twice robbed them of chart glory - for some freestylin' on their new single "Higher." The lesson here? Never underestimate a Saturday.

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