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Tuesday, March 30, 2010

Kelis Out Of Fashion In Her New "Acapella" Video

R&B artist Kelis premiered a music video for the apparent lead single "Acapella" from her fifth studio album "Flesh Tone," Kelis' first album in nearly four years, will arrive overseas on May 17 and is slated to hit U.S. shores in June. The song is a departure from her past singles in that it is a dance/electronica track rather than hip hop, produced by David Guetta, about her son, Knight. The track, wrote it with love and life in singer's mind, which has topped on Billboard's Hot Dance Club Songs chart!
Kelis and David Guetta is an odd pairing. With the rising profile of club producer David Guetta, Harlem-bred vocalist Kelis jumped on board, yet has managed to record a track that sounds both timely and reasonably novel. "Acapella" is a smooth, Donna Summer-style track with Kelis as an icy electro queen, a robotic embrace of house's metronomic bliss. Kelis' chameleonic adaptation to the times exemplifies her artistic flexibility, that she knows how to adjust to a changing pop world without losing her ability to stand out, to make her competition seem banal. "Acapella" displays Kelis' seemingly preternatural understanding of pop history, the dynamics at play in today's pop music, and ironically, a sense of personality in frozen performance.
The single has received a positive reception. Pitchfork Media gave the song a positive review, saying: "'Acapella' is a smooth, Donna Summer-style track with Kelis as an icy electro queen, a robotic embrace of house's metronomic bliss." About.com's "Dance Music" section reviewed the track favorably, calling the song "majestic" and named it its "Song of the Day". Entertainment Weekly called the song a "feathery dance-floor delight" and placed the song on its "The MustList" for 2010 whilst Billboard magazine added the song to its 2010's "Best Bits" listing.
Grammy-nominated singer Kelis is known for setting trends, but the fashionista won't be flaunting any avant-garde threads in her new music video. The singer shot the video for her David Guetta-produced single "Acapella" in the first week of March, with a British production team consisting of portrait and fashion photographer John "Rankin" Waddell and musical director Chris Cottam. Kelis wanted to go in a different direction after seeing an abundance of fashion in today's music videos. "I think everything is over-fashioned up that it just becomes uninteresting, and when every artist has access to every designer and vice versa, it's no longer exciting or fun."

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