Swedish Erik Hassle Debuts A New 'Hurtful' Video

The Swedish pop/soul new-comer Erik Hassle has come up with the fourth video has made for his stunning debut single "Hurtful," the originally released in May 2008 in Sweden and in December 2008 in UK, and this is a new 2010 version of the same song remixed by Starsmith for the UK release on February 7 and out now in the US! The single is off his forthcoming highly anticipated debut album, "Pieces," which will be released on Universal Republic in the US on February 22, but if you're lucky enough to subscribe to Spotify premium, you can listen to the album right now!
The new version of video is a stunner and perfectly reflecting the emotion of the song with its stark and melancholic feel, simply mesmerizing. It sees our favorite new Swedish crooner getting all futuristic with a Penelope Cruz lookalike, and they reckon that this new version of the video takes the already amazing future hit to another level entirely.
Hassle went on to reveal in the interview that growing up in an isolated area of Sweden contributed to his ambition to succeed in music. "The producers sought me out for a collaborative project, not just as a singer to front their songs," he insists. "They're my musical mentors. I had never tried to write until I met them, but they encouraged me to contribute. We would sit and discuss my life and the sounds I liked, and the songs evolved naturally from there. Most are about me being a teenager, falling in love and having my heart broken. I would sing and they would play until the atmosphere felt right."
Swedish pop crooner is one of the biggest new pop voices to look out for in 2010. After becoming a chart sensation in Sweden, he is now rapidly gaining momentum in the rest of Europe with his lead single, "Hurtful." But that's not all. Hassle has his sights set on the US as well. Hassle has nominated for three Swedish Grammis awards and was just awarded the prize for "Newcomer of the Year 2009" at the P3 Guld gala last month. His soulful vocals hit the airwaves stateside this month.