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Wednesday, February 17, 2010

BEP Battle Robots In 'Imma Be Rockin' That Body'

It's a double music video premiered back to back on Dipdive! Futuristic four-piece the Black Eyed Peas have proven that they really so 3008 with their latest fourth music video "Imma Be Rocking That Body", which is actually a combination of the songs "Imma Be"(U.S. single) and "Rock That Body"(U.K. & Europe single) from the groups chart topping and Grammy-award winning multi-platinum album "The E.N.D." which has pulled in more than 5 million copies worldwide since being released in June last year.
The Black Eyed Peas are looking and sounding like they are going the charts again with this double slammer of a video that lasts 10 minutes plus. The Black Eyed Peas battle robots in their sci-fi adventure two-in-one video, which was shot in a desert road in Lancaster, California on January 13 and directed by Rich Lee. The filming process was once forced to be halted when a sudden gust of sand swept the set and made it an unsafe environment for the artists and crew. The video, including robotic dancers, falls along the futuristic path and the combined tune is all about the beats, partying and the future. The two new singles are catchy and funnily enough make the lackluster passion from the disc mean something.
It kicks off with will.i.am explaining his vision about the group's future in the next millennium and telling the group how the future won't need them any more. Stacy Ferguson aka Fergie, wearing Louboutin designer footwear and a black metallic leotard, who disagrees with the idea leaves the group in outrage, driving a BMW motorcycle and strutting down a desert road surrounded by freaky reptiles, followed by an insane battle between the Peas, their robot friends, and some less friendly robot bad guys. Then, the video is rolled featuring lots of futuristic scenes, and it gets all 'Terminator'/'District 9' styled. The weirdness continues but the message is clear if you are aware enough to understand it. The visually stunning Rich Lee-directed music video features lots of computerized special effects and comprises of Transformers/robots getting into the groove of things. You've got to give it to them for setting the bar with their latest videos. Both epic and hypnotizing!

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