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Friday, April 4, 2014

Katy B returns with the emotional ballad "Still"

After releasing her excellent "Crying for No Reason," UK pop performer Katy B has unveiled another emotional music video for her brand new single, "Still," the third official single from Katy's fantastic sophomore album "Little Red," which launched back in February via Rinse/Columbia. The minimalist clip features the UK singer-songwriter performing the track in a white room surrounded by bright light, sitting a glowing table, and dressed in all white. The star has also released both "5AM" and "Crying For No Reason" from the record, and will kick off a new UK tour in October this year.
Four years ago, a fresh-faced graduate of the famed BRIT School brazenly stamped her name on the music scene with a ferocious dubstep track aptly titled "Katy On A Mission." Since then, Katy has firmly secured herself as a talented negotiator between niche UK dance scenes and pop, Katy has burrowed into the rhythms of adulthood. She's been living on her own for the first time, taking cooking classes, and partying much less in recent months. It seems a bit silly, certainly, to pine for youth at 23, but the transitions are making Katy more emotional than she'd expected.
This epic breakup song finds Katy singing about grieving when a relationship crumbles. She penned the track with Fraser T Smith, who is best known for producing and co-writing Adele's "Set Fire to the Rain." Katy joked to Q magazine: "Writing that track helped me get over an ex, but maybe I shouldn't have done it because now everyone is going to ask me who he is." The moving ballad "Still," is not the most obvious choice, given that another electro slow-burner, "Crying For No Reason," preceded this. Plus, the album is chock full of up-tempo tracks that the world simply must hear. Still, a Katy ballad is worth more than a lot of other folks' output, especially in this fine era of hers.
The clip offers more than just a little red, finds Katy emoting dramatically and looking right anguished, as she and her flame-colored striking red hair are bathed in glorious white light while she's adorned in all white, often in front of a white background. Elsewhere, she thoughtfully sings the song at a dining table, from a couch, in a forest and in a giant empty loft. While Katy's last video paired her against a dark background that eventually exploded with lights and colors, the new "Still" is all stark white and glowing light. They're almost complete opposites, but in both cases Katy's iconic red hair pops against the setting, and her performance is absolutely gripping. Watch it below.

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