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Wednesday, May 23, 2012

Jerrod Niemann Stakes Claim For "Shinin' On Me"

Jerrod Niemann has released his infectious new single, "Shinin' on Me," the lead single from the Kansas native's yet-to-be titled sophomore album, due to be released in the fall. "The video for 'Shinin' On Me' is meant to show you that you don't have to let the storms of life ruin your day," the 32-yeas-old country star tells The Boot.
After rippin' outta the gates with "Lover, Lover" and finding that single become the summer hit of 2010, Niemann's back to stake claim of the summer song with "Shinin' On Me," is about living in the moment and concentrating on the positive, no matter how many negatives come your way. With its unique melody that blends a classic country sound with a horn section, "Shinin' on Me" provides the first taste of what is sure to be an eclectic project from the singer-songwriter.
The lyrics follow the sunny, breezy Sublime-like melody with lyrics that are all about living in and enjoying the moment instead of worrying about the things you cannot change. There are layered harmonies and a sweetly charming vibe to the whole song. Like "Lover, Lover," "Shinin' On Me" is very much a contemporary tune but it doesn't forego country traditions, instead, it builds on them. The melody is infectious and inviting as is Niemann's strong affinity to providing something instantly recognizable and different from everything else on country radio.
Filmed in East Nashville at The Family Wash, a restaurant and music venue in East Nashville, the video reflects the song's infectious summer vibe, and brings to life the upbeat lyrics. It features Niemann, his band and his friends having a full-fledged party inside, while a lone and stressed-out businessman sitting alone outside the restaurant until the skies open up and rain drives him to seek shelter. "Shinin' on Me" buries hurt with a few smiles and a positive attitude.

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