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Wednesday, November 17, 2010

Lee DeWyze Experiences "Sweet Serendipity"

2010 American Idol winner Lee DeWyze unveiled a classic boy-meets-girl video on VH1 for his first single "Sweet Serendipity," off his debut album "Live It Up." Both album and video are out on Tuesday, just a short six months after last AI season wrapped up. The track he says is about "...running into good luck by accident," is also DeWyze's first post-Idol single.
DeWyze previously planned to release the album's title track as his first single release, but changed it few hours before it came out, and going to go with one no one has heard, "Sweet Serendipity." The 24-year-old explained that he played the song for a lot of people, and he felt that "Serendipity" is the one that stood out the most. "Sweet Serendipity" is a song about the simple pleasures of living in the moment and believing that "always landing on my feet" and "something is watching over me like sweet serendipity." It's a light, happy up-tempo song that features a Jason Mraz-type feel. The lyrics about fate share similar sentiments to Doris Day's 1956 Oscar winning song, "Que Sera, Sera (Whatever Will Be, Will Be)." DeWyze's delivery is strong, despite having a fairly strong torrent of words to get through.
The video is sweet indeed, a VH1-friendly affair with a cute boy-stalks-girl love story and a neat little happy ending, but the split screen feels awkward in some spots. It finds DeWyzee and a sweet young brunette strolling around the city separately, seemingly destined to never bump into each other. DeWyze places cut-out letters all across town, scavenger hunt-style, that our heroine goes about collecting. The big reveal at the end is that the American Idol champ is waiting for the her outside her apartment, holding two cups from Starbucks, just what every girl dreams of.
It's no secret that male winners of American Idol have yet to experience the same kind of success in the marketplace as their female counterparts. Kelly Clarkson, Carrie Underwood and our own Fantasia all have multiple gold LPs under their belt, while the likes of David Cook, Taylor Hicks and Kris Allen have yet to strike the same kind of chord with the record buying public. DeWyze has experience quite the opposite, in fact. He fended off the popular and favored Crystal Bowersox to take home the title of American Idol this year. The former paint salesman's life has become drastically different and he looks to continue his string of 2010 success with just released "Live It Up."

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